Making scents: How smell impacts your customer experience
“When was the last time a smell lured you in or sent you running for the door?” – Colin Shaw
“When was the last time a smell lured you in or sent you running for the door?” – Colin Shaw
“Customer experience goes far beyond simply what meets the eye, or the ear, so try and create a lasting impression for your customers which appeals to all their senses.” – Gareth Cowmeadow
Ilmus artikkel ajakirjas Psühholoogia Sinule. Detsember, 2015
Eetris 13. oktoobril 2015 saates Radar
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Lühiülevaade Tartu Ülikooli majandusteaduskonnas kaitstud magistritööst lõhnaturundusest